Wednesday, September 21, 2011

Greenwood Experience

Way back in May, a friend asked me to create a logo for this service trip he was helping to set up. It was a camp put on for kids in Greenwood, Mississippi. He had two requests for the logo/wordmark:


>Make the writing look like kid drawn
>Say Greenwood in green and wooden looking text. 


I created this logo quick for him one night. I thought it was going to be just a nice little side project. 


 

At another event later in May, my friend was presenting the service trip and I decided to get more involved. I traveled down to Greenwood, Mississippi from June 11th through the 19th and we held camp for 70 kids ranging in age from 4 to 13. It was a lot of work but a ton of fun. The photographer in me went on the trip with the goal of documenting our experience and bringing it back to share with other people in future promotional materials that I could design. However, we were so busy with the kids, that I didn't even take my camera out of the case. It was great experience though and I will try to make time to attend next year. 

I still took the opportunity to design the promotional materials for next years camp. So far I have created a brochure and photo collage -- thank God, other people on the trip took photos. 



 

For the brochure, I went with the idea that you collect photos and quotes when you go to camp. I used clips and torn paper in my design. I like the way it turned out and think it looks really clean. The novelty blue pastel font is just enough to reference a kids camp without overdoing it. 


For the collage, I really wanted to avoid a full page of photos-yearbook like product. I decided to make it look like a bulletin memory board. The photos are tacked in with little push pins and it relates to the brochure with the little torn paper notes. 

I really love designing for projects, especially service projects, that I am involved in. I think it means more to me because I really understand the cause and am not just an outsider looking in. It is important to me to be involved in the causes that I create designs for. 


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